IT does not come as a surprise that Nottingham is the major attraction in this region for lovers of the theatre, arts, music and film.
But the scale of the city's success at pulling in visitors for these and other attractions even during an economic downturn is an eye opener.
Figures published today reveal in one year 2.2 million people came to Nottingham to watch almost 6,000 performances, generating about �100 million for the local economy.
This cash is spread throughout local businesses, being spent on transport, parking, food, refreshment and accommodation, as well as at the venues themselves.
This is encouraging, but the news gets even better because the research only takes into account the performance of eight venues.
It does not include, for example, the highly successful Nottingham Contemporary, Rock City and multitude of top bars and restaurants.
The true contribution of Nottingham's leisure sector will be far above what has been recorded in this study.
In addition, there are positive signs that Nottingham is going from strength to strength.
The opening of Jamie's Italian and Carluccio's restaurants in the city demonstrates that we are seen as an area ripe for further investment.
The benefits to residents are diverse. We benefit from good places to go but also the city's potential for development is improved by a strong cultural offer.
Companies and their staff want to locate themselves in areas which offer more than a place to do business, but to play, too.
Nottingham City Council deserves credit for its management of the city centre.
Its attempts to promote an alternative to a stand up drinking culture may be beginning to pay off.
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