world twenty20 showed cricket's impact on local economy

SUCCESSFUL bids for 2013 and 2015 Ashes Test matches would have a huge impact on the local economy.

When the ground hosted 11 matches during the ICC World Twenty20 tournament in 2009, it brought in an extra �12 million.

According to economic impact assessments by the East Midlands Development Agency and Nottinghamshire County Cricket Club, the ICC World Twenty20 was worth:

�6,436,815 in spending by over 100,000 visitors who came to Notts to watch the cricket

�5,527,607 in media profile, with Trent Bridge and Nottingham seen around the world as people watched the matches

The tournament was declared a success at the time with more than 95 per cent of tickets sold for the games at Trent Bridge – far in excess of the organisers' expectations.

Almost 100,000 tickets were bought for the matches, which included battles between India, Bangladesh, New Zealand, and Sri Lanka. The stadium also hosted a semi-final between South Africa and eventual winners Pakistan.

Trent Bridge was one of three stadiums to host matches – the others being The Oval and Lords.

Notts chief executive Derek Brewer said a key factor in bringing the tournament to Nottingham was the provision of floodlights and a new stand at Trent Bridge.

Source: http://rss.feedsportal.com/c/32715/f/503354/s/11ed2ad1/l/0L0Sthisisnottingham0O0Cnews0Cworld0Etwenty20A0Eshowed0Ecricket0Es0Eimpact0Elocal0Eeconomy0Carticle0E31315510Edetail0Carticle0Bhtml/story01.htm

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